New name, same tricks
Following it's acquisition by the fastest growing rights management company in the world, 'imagem' went back to their roots, embracing their old name, Cavendish Music.
Our task was to produce a contemporary brand that could work across a wide range of music, media and channels, while respecting the original marque.
24SQ worked closely with the Cavendish team to understand their business, values and what set them apart from the competition. We delved into their archives and were inspired by the pre-war logo on Cavendish sheet music from the 1930's.
Our new contemporary branding builds on this original handwritten logo - it's a bold solution, flexible enough to work on any label, library, artwork, or... tote bag.